Google and Amazon have reportedly determined towards submitting a bid for the media rights of The Board of Management for Cricket in India (BCCI), the richest cricket physique on the earth. The media rights are actually a three-way race with neither Google nor Amazon being a competitor.

Earlier this month, reviews advised that the BCCI was attempting to lure each the worldwide giants in an try and earn a profitable bid. The media rights of Workforce India’s bilateral collection for the subsequent 5 years are at present up for grabs.

The BCCI even postponed the beginning date of the public sale course of for the media rights in an effort to get Amazon and Google on board. Nevertheless, the BCCI has been left upset by each the multinational technological firms.

Three-way race for BCCI media rights:

In response to Cricbuzz, solely three entities have entered their technical bids for the media rights up to now. The events all for buying the media rights of the BCCI are – Disney Star, Sony Sports activities, and Viacom 18. The public sale is scheduled to happen on August 31.

Monday (August 28) was the designated day for the submission of technical bids, throughout which the regulator evaluated whether or not the individuals happy the standards outlined within the Invitation To Tender (ITT). The technical bid is the primary main step in the direction of participation within the upcoming public sale.

The report additional acknowledged that the likes of Zee, FanCode in addition to Amazon, and Google determined towards bidding for the rights. Consequently, the standard rivals – Sony and Star – together with Viacom 18, will struggle it out for the media rights.

Having determined towards submitting a bid, Zee is more likely to type a partnership with Sony within the bidding course of. The 2 broadcasters are all set to bear a merger within the coming days. The report additional acknowledged {that a} joint bid from Sony and Zee can be a chance because the BCCI has given the inexperienced gentle to consortium bids.

In the meantime, the three events are usually not new to collaborating within the public sale for media rights. Previously, all three events – Sony, Disney Star, and Viacom 18 – have participated in IPL bidding. And at current, Disney Star and Viacom are the media companions of the BCCI by holding IPL rights.