Bollywood famous person Shah Rukh Khan options within the new marketing campaign video launched for the the ICC Males’s Cricket World Cup that’s slated to be held within the nation later this yr. The Worldwide Cricket Council (ICC) and The Board of Management for Cricket (BCCI) have joined forces to unveil the brand new marketing campaign titled “It Takes One Day” in Mumbai at this time. The primary match of the World Cup match begins on October 5 and is slated to conclude on November 19 this yr.

The marketing campaign goals to attach followers the world over to the ‘Navarasa’ which symbolises the 9 feelings followers mostly expertise throughout a cricket match, the ICC stated.

Aside from SRK, famend cricketers JP Duminy, Shubman Gill, Dinesh Karthik, the present World Cup-winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues all characteristic within the commercial marketing campaign.

The video showcases many adorned moments within the historical past of the Males’s Cricket World Cup.

Historical past will probably be written and goals will probably be realised on the ICC Males’s Cricket World Cup 2023 ????

All it takes is simply at some point ✨ pic.twitter.com/G5J0Fyzw0Z

— ICC (@ICC) July 20, 2023

The marketing campaign shows the journey of uncooked feelings skilled by each gamers and followers collectively over One Day, with the movie connecting the 9 ‘Navarasa’ feelings – anguish, bravery, glory, pleasure, ardour, energy, delight, respect and marvel – and explores the way it takes at some point to expertise this rollercoaster.

ICC CEO Geoff Allardice stated he was thrilled to launch the marketing campaign and is eagerly awaiting the graduation of the World Cup in Ahmedabad on October 5.

“This marketing campaign is a real celebration of One Day Worldwide cricket and builds a way of anticipation of what we are able to count on when the ICC Males’s Cricket World Cup 2023 returns to India. The feelings, or Navarasa, are felt by followers and gamers alike throughout One Day and this marketing campaign brings to life that shared expertise,” Allardice stated.

“Cricket and cinema are on the coronary heart of the Indian psyche, and we have infused the 2 to create attraction far and extensive. The involvement of Bollywood famous person Shah Rukh Khan along with an distinctive line-up of cricketers will solely assist us deepen our connection on this nation whereas charming the eye worldwide.”

BCCI Secretary Jay Shah stated, “The ODI format holds an unparalleled significance with its capability to ship thrilling moments, intense battles, and unpredictable outcomes that may really captivate followers globally. As we embark on this journey, we’re proud to see the launch of the Males’s Cricket World Cup marketing campaign and create actual pleasure for the occasion the world over,” he stated.

“We’re absolutely dedicated to making a world-class occasion that may witness the delivery of a brand new technology of heroes, offering followers with unforgettable experiences and we consider the marketing campaign does this. The ICC Males’s Cricket World Cup 2023 in India will probably be a celebration of cricketing excellence, cultural range, and the unifying spirit of the sport.”

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